Boston, MA – (August 12, 2025) – The Boston Host Committee for the FIFA World Cup 26™ today announced that Chris Davis, Global Brand President & Chief Marketing Officer of New Balance, will join the Boston 26 Honorary Board. The Board brings together notable business leaders in the public and private sectors to provide strategic guidance and vision to Boston 26, the non-profit organization responsible for the FIFA World Cup 26™ tournament preparations and celebrations in the Boston region.
Davis has built industry-leading relationships across sports and entertainment, securing landmark partnerships with the NBA, WNBA, MLB, and other premier organizations. Under his leadership, New Balance has strengthened its ties to professional teams such as the Boston Red Sox and expanded its global footprint through high-profile collaborations with world-class football clubs and athletes. The New Balance campus at Boston Landing now stands as a vibrant training hub for the Boston Celtics, Boston Bruins, and community athletes alike, reflecting Davis’s commitment to excellence both locally and globally.
“We are pleased to welcome Chris to the Honorary Board,” said Ron O’Hanley, Chairman, Boston 26 Honorary Board and State Street Corporation Chairman and CEO. “As an accomplished leader of a celebrated Boston-based global athletics company, his expertise and deep knowledge of the national and international sports industry will be invaluable to the success of Boston 26.”
Davis leads New Balance’s global brand strategy, product vision and demand creation initiatives across 130 countries. Under his leadership, the brand has strengthened its cultural impact through bold creative direction, unexpected partnerships and consumer-centric strategies.
“It’s truly an honor to join the Boston 26 Honorary Board and support bringing the world’s largest sporting event to the city of Boston,” said Chris Davis, New Balance Brand President and Chief Marketing Officer. “I am proud to work with the Boston 26 team to help them deliver authentic storytelling, blending history and heritage with the future of sport innovation that defines this city. We look forward to embracing the contagious spirit of soccer with our local community while showcasing the best of Boston’s legacy of sport culture to the world.”
Forbes has consistently recognized Davis as one of the World’s Most Influential CMOs, with a No. 2 ranking on the 2025 list. In addition to serving on the Boston 26 Honorary Board, Davis serves on the boards of Rival and Klutch Athletics and is deeply committed to community impact through his work with the Play Ball Foundation, Boston Children’s Hospital, and as a trustee of the New Balance Foundation.
About FIFA World Cup™ Boston 26
FIFA World Cup™ Boston 26 (Boston 26) is the host city organizing committee leading the strategic planning and execution of the seven matches of the FIFA World Cup 26™ awarded to Boston, including the official celebratory events taking place over a 39-day period surrounding the tournament. Boston 26 aims to create and deliver memorable and safe experiences that promote the region. As a non-profit organization, it is committed to creating sustainable and positive economic and social impact for all communities.
Tickets and hospitality packages are available by becoming an exclusive New England Club Member. Get early access to official hospitality packages including all seven matches, pre- and post-game hospitality, lower-level midfield seats, and so much more. For more information, visit https://www.fifa.com/en/tournaments/mens/worldcup/canadamexicousa2026/register-interest.
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Volunteer applications for FIFA World Cup 26™ in Boston are now live. To be part of the team delivering one of the world’s most celebrated sporting events in the heart of Boston, apply here.