BOSTON, MA (May 26, 2026) – The Boston Host Committee for the FIFA World Cup 2026™ (Boston 26) today announced Coca-Cola Beverages Northeast as an Official Boston World Cup 2026 Host City Supporter. This strategic partnership underscores Boston 26’s commitment to delivering a world-class tournament while securing a lasting economic and social legacy for the New England region.
As a new Host City Supporter, Coca-Cola Beverages Northeast will play a pivotal role in amplifying local celebrations and elevating Boston’s role on the world stage, including activations at the FIFA Fan Festival™ at Boston City Hall Plaza this June. Coca-Cola Beverages Northeast joins an elite roster of previously announced Official Boston World Cup 2026 Host City Supporters that includes State Street, Meet Boston, and Sanofi.
“Coca-Cola has a long-standing history of bringing people together through the magic of football, and we are incredibly proud to support Boston 26 as we welcome the world to our own backyard,” said Shayne Durant, Senior Vice President of Sales and Marketing for Coca-Cola Beverages Northeast. “By partnering with Boston 26, we’re not just celebrating a tournament; we’re investing in the vibrant spirit of our local communities. From the energy of the city’s FIFA Fan Festival at Boston City Hall Plaza to the growth of the game in our neighborhoods, we look forward to refreshing every fan’s experience during this historic milestone for the city and the Commonwealth.”
“We’re excited to add Coca-Cola Beverages Northeast to our roster of Host City Supporters that are playing a key role in bringing this world-class tournament to fans this summer,” said Julie Duffy, chief marketing and communications officer for Boston 26. “Their expertise in creating unforgettable fan experiences aligns perfectly with our vision for the city’s FIFA Fan Festival™ and our broader goal of making the FIFA World Cup accessible to every neighborhood in our region. With the support of leaders like Coca-Cola Beverages Northeast, State Street, Sanofi, and Meet Boston, we’re uniquely positioned to showcase its spirit of innovation and community on the world’s stage.”
Official Boston World Cup 2026 Host City Supporters have non-exclusive usage of licensed IP and World Cup Host City Supporter logo rights, as well as preferred access to FIFA World Cup 2026™ hospitality suites and tickets to each of the seven FIFA World Cup 2026 matches at Boston Stadium. They’ll also have a presence across key fan and community engagement platforms, including the FIFA Fan Festival™ Boston, Host City events, and volunteer opportunities.
About FIFA World Cup™ Boston 2026
FIFA World Cup™ Boston 2026 (Boston 26) is the host city organizing committee leading the strategic planning and execution of the seven matches of the FIFA World Cup 2026™ awarded to Boston, including the official celebratory events taking place surrounding the tournament. Boston 26 aims to create and deliver memorable and safe experiences that promote the region. As a non-profit organization, it is committed to creating sustainable and positive economic and social impact for all communities.
For more information on FIFA World Cup™ Boston 2026, visit www.BostonFWC26.com and on Instagram @FWC26Boston.
About Coca-Cola Beverages Northeast
Coca-Cola Beverages Northeast is a locally operated Coca-Cola Bottler with sales and production centers located in New England and Upstate New York. Our mission is to refresh the Northeast with the best selection of great tasting beverages while creating sustainable growth and value for our people, partners, and communities. We are proud to be one of the nation’s largest Coca-Cola bottlers, employing approximately 3400 people in the Northeast, including more than 700 in Massachusetts. We believe in living our values and strive to act in ways to create a more sustainable and better shared future for all. Learn more at www.cokenortheast.com and follow us on Instagram, Facebook, and LinkedIn @cokenortheast.