For Businesses

The event is a massive opportunity for the community of Boston and there will be many ways for people to get involved in the celebration beyond just those lucky enough to be going to the match. While the event is a great opportunity for the region, there will be some changes to the way in which the city operates. This may include changes to peak travel times, adjustments to traffic management in Downtown Boston, or the introduction of new safety and security measures; some of which may require businesses to make adaptations to the way in which they operate. We ask all businesses in the region to learn about how they could be affected and to consider what changes may be needed to day-to-day operations.

There are several key things to be aware of as we head into an exciting summer:

• As we prepare to welcome the world to the region, public safety remains our top priority. FIFA and Boston 26, in coordination with local, state, and federal partners, have developed a comprehensive safety and emergency management plan to ensure a secure, enjoyable experience for all visitors, employees, and residents. Expect increased security presence and temporary road closures. More information on  Massachusetts Public Safety plans can be found here.
• Businesses are asked to review emergency procedures with staff, maintain clear access to exits and fire lanes, verify contact information for key personnel, and report suspicious activity promptly to local authorities. We also encourage employers to ask staff to follow official local public safety agencies on social media for real-time updates and to educate employees on how to sign up for and receive emergency alerts through local notification systems. 
• The impacts on transportation across  Boston, Foxborough and the region are expected to be considerable, particularly on days when matches take place at the Stadium.
• Key transportation points, notably South Station and the area surrounding City Hall Plaza, are expected to see many more people than usual on match days and there could be associated changes in walking routes, cycling routes and alterations to how roads operate to accommodate these crowds. “Fan Walks”, which are organized gatherings where groups of fans walk in celebration of their favorite team, may also be a feature. 
• Those traveling by car on match days as part of their daily work routine, especially along the 1-95 South corridor, and through downtown Boston are urged to “Kick the Drive” as drive time is expected to be significantly longer than normal.  Commuters are encouraged to use public transportation whenever possible.  In addition, those traveling in or out of Logan Airport should add additional time to ensure that they arrive in time for flights.  More information can be found on the transportation impacts page of this site here.

Local businesses should plan for:

• The influx of expected visitors and adapt your operations accordingly.
• Understand that soccer fans plan their days around match times, arrive earlier than usual, and spend time gathering in public places before and after matches.
• Consider operational changes, for example:
  • Alter workforce plans and scheduling to respond to demand as it rises around match days.
  • If you’re a public facing business why not vary your usual offer to appeal to the soccer audience visiting from across the globe.
  • Engage with those that supply you or who you supply to explore the value of stock-piling or changing delivery times to potential travel disruption.
• Be mindful of the guidelines regarding the use of official tournament branding, the potential licensing implications of varying your hours.
• Be aware of the usual public safety and security arrangements that accompany an event of this magnitude.

A collaborative approach across the community will be pivotal in supporting a safe and successful World Cup for everyone.